Income Report: Month 6 of Selling Digital Templates
Revenue, costs, traffic and lessons from six months of selling planner and budget templates — including what didn't work.
Gizmo
1 min read
Table of contents
Six months ago I started selling simple planner and budget templates as a side project. Here’s everything — the money, the mistakes and what I’m changing next month.
$1,284 Revenue this month +22%
$96 Costs -8%
147 Sales +19%
$1,188 Profit
Revenue breakdown
| Product | Price | Sales | Revenue |
|---|---|---|---|
| Monthly budget template | $9 | 71 | $639 |
| Weekly planner bundle | $12 | 38 | $456 |
| Debt payoff tracker | $5 | 38 | $189 |
| Total | 147 | $1,284 |
What worked
- Pinterest pins with a “before/after” mockup drove most new traffic.
- Bundling two related templates raised the average order value.
- A free mini-template grew the email list, and email drove a third of sales.
What didn’t
- Paid ads cost more than they earned. Paused for now.
- A “productivity journal” template got zero sales. Lesson: validate with a free version first.
Next month’s plan
- Launch one new template based on reader requests.
- Publish two Pinterest-focused blog posts.
- Test a slightly higher price on the planner bundle.